The Partners

BETH MANDEL


Beth Mandel
is a news-oriented PR Practitioner who provides expert strategic counsel that develops Brands and the vision of organizations. As a former reporter and editor, Beth knows how to write press materials that command Media attention. She has served as Managing Editor of Concert Magazine, Contributing Editor to Hair & Fashion Magazine and as a Staff Writer at Broadcasting Magazine. She was also a frequent contributor to Salon News and Salon Technologies. Her journalistic experience developed the media relations skills which were of great value to the Chicago Board Options Exchange where she was the Assistant Director of PR. Her professional Media experience encompasses broadcast, film, television and publishing.

Over the past ten years, she has made an in-depth study of on-line communications and considers total media integration the key to successful public relations campaigns. She has been connecting entrepreneurs and businesses to the cultural concerns that makes them newsworthy through her innovative, feature-rich press materials. Beth combines strategy with creativity and media savvy to secure top tier media placements for her clients. She is a graduate of the University of Wisconsin at Madison.

 

TODD LEE


Todd Lee
is a business strategist who was formerly the managing partner of Pacific Coast Partners, a family Media Consultancy. He has had operational and marketing responsibilities for private firms, as well as newly funded start-ups. His understanding of business structure and target marketing is the point of departure for his strategic analyses.  He is a graduate of Columbia University.

As managing director of T&S Partners PR Group, he oversees day-to-day operations and leads company strategic brainstorming. He guides the firm’s business perspective. Todd firmly believes that a Website launch without a Media Strategy is like a Media Strategy without a Website.