If you’re thinking like most businesses these days, venturing into Green Land can reap great promotional benefits. Your Trade Show PR should include any and all Green directions your company is pursuing. It gives the Press an angle that cuts across a very interested and substantial demographic and makes them take note of your company for when they do Industry Green Feature Stories, or dedicate an entire issue to Green Business Practices.
If you haven’t gone in that direction just yet, your Trade Show booth selection is a good place to start. It’s an effortless way to go Green.
How is that?
Well, with Booth Rentals available regionally and in every major convention destination city, being Green just got easier. Inherent in renting is recycling materials to construct the booth. Additionally, using local companies will not only reduce your carbon footprint, you will avoid shipping charges.
It’s hard to beat that.
The advantages are innumerable, such as freshness for each location and year, sparking new interest and excitement in the people visiting your booth, as well as in the Media who may see some of your featured products in a whole new light. Most importantly, you’ve made a significant contribution that is in your best interest and is a highly promotable Trade Show PR opportunity.
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