Successful Trade Show PR connects you to the Media and starts a Buzz about you and your company. Done right, this should start before the Show to attract Buyers to your Booth and create excitement about your products and services so your exhibit becomes a must-see. 
Not only will you attract clients, new business leads will follow suit and the Media that you’ve been in contact with before the Show will be wanting your attention on the floor for interviews, as we’ve been advising. Great giveaways and appropriate sample products should be carefully assembled for the Press and special attention should be focused on them when they stop by for their scheduled interviews.
Then after the Show, Media follow-up is essential to continue to develop relationships and to promote your company’s trade show success. Having additional information to forward and industry statistics to share ensures continuing interest in your expertise and knowledge.
Such success can be measured as we’ve written before, by comparing the relative costs to industry and consumer advertising in attending media outlets. It should also be understood by audience reach.
What exactly does that mean?
Simply put, circulation counts. The previous Beauty Industry consumer publication that we’ve written about costs $105,920 for a one-time only, full page Ad and has a circulation of 1,050,000. A story or product mention in this magazine alone will connect you with 1,050,000 potential new buyers of your products that have learned about your company from their favorite magazine, whose implied endorsement should never be underrated, nor can it ever be matched by advertising,
So if 100 members of international media attend the Trade Show, including newspapers, TV and blogs as well as magazines, well you do the math. Trade Show PR really will deliver your ROI.