Developing a Trade Show PR Strategy keeps you in charge of your publicity outcome. Your Media Exposure should deliver the desired results if you first understand the unique aspects of your featured products and build a great story around their development.
You’ll need to tie the product development into the corporate picture. Why did you create this most amazing product? How does it complement your other wonderful products? This important step allows you to stay in touch with the same Media you may have encountered in previous years, who have been interested before and may have chosen not to write about your company.
This time they will, because you have focused information that presents a story that their readers will want to know. This is different from marketing information that sells the Buyer on product characteristics that will enrich their bottom line.
Your product story must be compelling, engaging and yes–newsworthy. So brush up on the news of the industry, who else is attending and what products will be intoduced and write accordingly. This part of your Trade Show PR strategy creates corporate interest and keeps your Media Options open for years to come.
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April 9th, 2008 at 6:41 pm
I love attending trade shows. I think they are a great way to learn about new products and get your name out there but I hate the idea of closing for even a day to attend one.
Just thinking about all those lost sales makes me ill.
April 9th, 2008 at 8:49 pm
A pre-show booth strategy will enable you to not only learn about the latest products, but it will give
you a chance to make the right connections as you collect business cards. The key to making Trade Shows pay off is to avidly follow-up leads within the first week. This will present many new sales opportunities.