My company is too small to do Trade Show PR is a remark often heard. Nothing could be farther from the truth.
The Media is interested in the products being displayed, not in the size of a company. They care not one bit how many employees you have, your business address or your company’s revenue.
What becomes a Trade Show PR success story is a great innovative product that interests their readers and viewers. The Media is looking for solutions for their audience at trade shows, because they’re relied upon to discover what the public is not there to see for themselves.
Finding what’s new and what’s next is part of the fun and having appropriate samples ready for the Trade Show Press to evaluate will give you an edge. Welcome them if they unexpectedly stop by your booth and devote your attention to their interest and needs. Your Booth back-up should be ready to step in if you’re dealing with a prospect or client. If you truly can’t break away, make certain you or your staff gets their card and try to make arrangements to meet up again to tell them all about your products.
This is a Trade Show PR opportunity–for any size company–not to be missed.
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