Trade Show Event Producers and Suppliers are going Green. They are looking for ways to lighten the carbon footprint on their events. Event leaders will be meeting at the Green Event Summit, June 12-13, 2008 in San Francisco to define what it realistically means to be green.
Many corporations, as well as smaller businesses, have made these decisions and are following the guidelines of environmental agencies and independent groups. They are creating and exhibiting products with sustainability in mind.
Trade Show builders are creating booths now that are environmentally friendly alternatives. They are made from energy saving, socially responsible elements and are often re-cycled materials.
If you are an Exhibitor who is Green, and/or uses organic sustainable elements in the manufacturing of your products, this is news you’ll want to share with prospects, customers and the Press. It’s a Trade Show PR opportunity not to be missed.
Include your Company’s Green aspects in all your pre-show copy. Declare it on your Trade Show Web Pages, add it to your invitations and be sure to include it in your press releases. If your exhibit itself is made from environmentally friendly materials, a separate press release focused on your exhibit is warranted. Likewise, if you and your staff are purchasing carbon offsets through the Better World Club.
The Media recognizes that people respect and favor socially responsible businesses and will very likely be interested not only on your products, but in the exhibit itself and your travel choices as well. Who would have thought that being good to the Earth could help deliver Trade Show ROI?
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May 20th, 2008 at 5:06 am
[…] into Green Land can reap great promotional benefits. Your Trade Show PR should include any and all Green directions your company is pursuing. It gives the Press an angle that cuts across a very interested and […]