Great PR comes from knowing how to tell a story and knowing where that story should be told. The internet ushered in a PR media bonanza, but the advent of social media has exploded client opportunities.
So we thought it would be important to discuss the stories that make it big and share why and how they happen. Consider this PR 101 in reverse, with no story too large or small to be left untold.
Whether it’s a primary candidate’s last ditch parody moment on Saturday Night Live, or her opponent’s fashion discussion with Entertainment Tonight, we think it all counts, as do the social consequences of corporate blogging to augment a PR and Ad campaign. It’s the radio stories we hear and the headlines we glance and the TV newscasts we have on as we multi-task at the computer that affects our perspective on the day. We’ll take a look at the strategies, the hits and the misses and predict which stories have the legs to go the distance.
So Stay Tuned to the Media Moment where every story is fair game and up for analysis and examination. We’ll take a serious look, but also have some fun as we deconstruct what’s making the News.
Let us know your favorite Media Moments and the stories you’d like us to examine.
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