Planning your PR trade show strategy a year in advance has distinct advantages. Not only do you have ample time to coordinate product development announcements with trade show exhibits, you have time to consider which shows offer the best speaking advantages for you and your company.
This is an important PR decision that will position your company in the minds of prospects and establish you as an industry leader. Whether it’s being on a panel at The Independent Book Publisher’s Association (PMA) Publishing University, preceding the Book Expo America Convention, or on one at the Winter Music Conference, these high profile opportunities deliver powerful results.
It’s your name jotted down on the convention program as the one to meet at that night’s cocktail party to discuss how your new software design can be implemented for their radio group. Consulting opportunities also arise when you headline speaker’s sessions put on by the show’s producers, such as at the International Congress of Aesthetics and Spa. Your treatments and books become the talk of the floor as attendees share the very latest and the best.
Prepare to arrive early and mingle with colleagues before the event begins. It’s the perfect chance to discuss your company’s progress and new product developments. End your talk with a handout to be distributed when attendees exit. Consider bullet point information that amplifies your talk, or a tips sheet that applies the main points of your program with website and contact information included. Add a special give-away to be collected at your booth to draw additional traffic and extend the connection. The questions you answer after your talk may very well be continued at your booth.
What type of Trade Show Speakers’ Programs have you enjoyed?
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