Comments on: Reputation Management http://tspartnerspr.com/2008/01/26/pr-brand-crisis-strategy/ Defining The Media Moment Thu, 24 Jul 2008 15:22:57 +0000 http://wordpress.org/?v=2.2.2 By: Anonymous http://tspartnerspr.com/2008/01/26/pr-brand-crisis-strategy/#comment-6 Anonymous Tue, 26 Feb 2008 17:53:48 +0000 http://tspartnerspr.com/2008/01/26/pr-brand-crisis-strategy/#comment-6 This is great advice. I've learned too that what goes down in planning for your trade show experience, is just as important as how your company behaves on the trade show floor. Figure how much you spent to exhibit: Your booth space, travel, lodging, staffing, giveaways, etc.. If this is your shot to get in front of some potential clients, how do you want to be perceived? Giveaways: Do not have to be expensive, but should tie into your brand or message and be clever. Ask yourself questions, Do I want to get them in my booth? Do I want to keep my company top of mind when they get home from the show? Do I want to reward people for answering my invitation to my booth? or do I want to end up in their kids toy box? Approachable: Smiling not in-your-face buggy, definitely not a time be sitting down checking your Blackberry or eating. Attire: Is your brand a bank? An art company? Dress in a way that will reflect your client's style; though always neat, ironed, up-to-date And of course timely follow-up that isn't in a bulk mailing format. There are inexpensive ways to not just "blend" at the trade shows, to be a real stand out. Chris www.AbsolutePromo.com This is great advice. I’ve learned too that what goes down in planning
for your trade show experience, is just as important as how your company
behaves on the trade show floor. Figure how much you spent to exhibit:
Your booth space, travel, lodging, staffing, giveaways, etc.. If this is
your shot to get in front of some potential clients, how do you want to be
perceived? Giveaways: Do not have to be expensive, but should tie into
your brand or message and be clever. Ask yourself questions, Do I want to
get them in my booth? Do I want to keep my company top of mind when they
get home from the show? Do I want to reward people for answering my
invitation to my booth? or do I want to end up in their kids toy box?
Approachable: Smiling not in-your-face buggy, definitely not a time be
sitting down checking your Blackberry or eating. Attire: Is your brand a
bank? An art company? Dress in a way that will reflect your client’s
style; though always neat, ironed, up-to-date And of course timely
follow-up that isn’t in a bulk mailing format. There are inexpensive ways
to not just “blend” at the trade shows, to be a real stand out.

Chris
www.AbsolutePromo.com

]]> By: Trade Show Brand Management « Trade Show Display Blog by MODdisplays http://tspartnerspr.com/2008/01/26/pr-brand-crisis-strategy/#comment-3 Trade Show Brand Management « Trade Show Display Blog by MODdisplays Mon, 11 Feb 2008 16:44:20 +0000 http://tspartnerspr.com/2008/01/26/pr-brand-crisis-strategy/#comment-3 [...] 11, 2008 Beth Mandel recently brought my attention to a post on her blog that describes reputation management at trade shows. This problem can be extremely daunting for exhibitors, and the critical advice of marketing [...] […] 11, 2008 Beth Mandel recently brought my attention to a post on her blog that describes reputation management at trade shows. This problem can be extremely daunting for exhibitors, and the critical advice of marketing […]

]]> By: Meet The Press: A Trade Show PR Booth Strategy | T&S PARTNERS http://tspartnerspr.com/2008/01/26/pr-brand-crisis-strategy/#comment-2 Meet The Press: A Trade Show PR Booth Strategy | T&S PARTNERS Sun, 03 Feb 2008 05:25:53 +0000 http://tspartnerspr.com/2008/01/26/pr-brand-crisis-strategy/#comment-2 [...] Trade Show Tactics Blog Reputation Management [...] […] Trade Show Tactics Blog Reputation Management […]

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