Creating your Trade Show Web Pages delivers an unexpected bonus. Not only do they connect you to the Press and potential Buyers, they include a Search Engine Optimization (SEO) opportunity that will add to your site ranking. Consider this a PR freebie that can’t be beat.
Let me explain.
Your Trade Show web pages will be filled with new content that is relevant to your business and industry sector. Selecting the right keywords are just as important for these pages as they were for your website, so take the time to do the research for the most current searches with a keyword selector tool.
Keep these keywords in mind as you add your Before- The-Show-Content to the Pages. Linking to the Trade Show itself, as well as to other pictures and content from the main site, will also create links that will give additional SEO aid.
Each time new information is added during the Show, your pages will be spidered by search engines looking for new content. So report well and often about special give-aways, contests, CEO speaking appearances, awards won and when you’ve been included on the local news.
When you add your final Show round-up, keep in mind that your efforts are three-pronged. You’ll be reaching new buyers who will want to learn more, so provide industry data that highlights your company well and offer facts and figures for the Media to support your new product trend, while remembering to include your keywords. The SEO benefit will add to your sales–as your search engine marketing has just been given another PR boost.
Due to the great email response to this Trade Show Website Series, we’ve created a new downloadable, Seven Great Reasons To Build A Trade Show Website.
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