As you prepare your Trade Show Web Pages, it’s important to think about your ideal customer. This is the target market that you’ll want to reach through the Media. Where do they live? What do they read, listen to on the radio and watch on TV? Defining these interests helps establish the messages you’ll want to convey.
Industry, Business and Consumer Media will be covering your Trade Show. Each has a different focus, but all want to report on what’s new and what’s next. Include product fact sheets, industry information that illustrates your company and product position, story ideas and a link to encourage further communication at the website.
Providing professional photos will make all the difference in how your products appear in newspapers and magazines. Great product shots can also be the determining factor in an editor’s selection for a post show wrap-up article. Your best editorial opportunities will come from pictures shot at magazine quality.
This Website is the news center for your Trade Show Exhibit. It will also send you traffic when you offer buyers and reporters an executive report, or a premium—to be collected when they visit your booth.
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