We’re back after building our new website with some fresh insights gained at the Spa and Resort Medical Expo, the Congress of Esthetics and the Independent Booksellers Association Trade Shows.
We discovered that the importance of a company website to deliver Trade Show Branding and product messages can’t be underestimated, nor undervalued. Your website is your storefront and provides an often underutilized opportunity to effectively billboard your newest products–the products that will be unveiled at the Trade Show.
The Press is interested in information that will build a story. Buyers will explore your site to see if it’s worth the visit to your booth.
Here are SIX TIPS to capture the interest of the Press and Buyers alike:
1- If your company is large enough, develop a website dedicated to your next Trade Show, which can then be revamped and utilized again and again. If not, develop a Trade Show Room at your current website to deliver the important information.
2- Headline your attendance six to eight weeks before on your home page with a click through URL to your Trade Show Room or Website.
3- Utilize this URL wisely and include it on all show-related correspondence, press releases and invitations.
4- Create the content to support your Trade Show strategy.
5- Illustrate with complementary colors reminiscent of your brochures and other printed materials and booth displays.
6- Divide the content into pre-show company information; show information that can be updated while on the road; and an after-the show round-up which will deliver your Trade Show success.
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