Brand positioning requires understanding of the marketplace and knowledge of the top players in the industry. You know the most important companies in your field, but are you familiar with key industry analysts and the major influencers in your field?
What are the latest innovations in your industry? How do your products compare? Are your distinguishing features hitting the target market?
These are just some of the questions you’ll need to answer as you assemble your pre-show PR strategy.
Then you must consider how to reach these top influencers. What is the best way to grab their attention, draw them to your booth and make your mark?
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