Drawing the right traffic to your booth is more than just having an eye catching banner or magic tricks. With Trade Show attendees arriving with set booth agendas, buyers need to know about your company and special products before the show so that your booth becomes a must visit.
Creating Pre-show Buzz is a Branding element that directs people to your booth and to see your product demonstrations. Hopefully, they’ve been hearing about your company and reading about it in trade magazines for a while and a demand has been created. If not, four to six weeks before the show is time to change all that.
Your promotional strategy should include issuing invitations to your demonstrations, by mail or electronically, that alert clients and prospects to your booth location. These invitations should also include brief product messaging. Two weeks before the event, send personal VIP invitations to your suite or product lounge for a second way to reach key contacts.
Learn more about creating Buzz by signing up for the Trade Show Tactics Feed